Who We Are
Ride On! is more than a bike shop — it's a movement rooted in Leimert Park, built for South LA, and committed to liberation through movement.
"We ride for justice. We ride for joy. We ride for each other."
Founded in 2014 by Adé Neff — born in Haiti, raised in Boston, rooted in Leimert Park. The neighborhood hadn't seen a bike shop in over 30 years.
What started with a wrench and a belief that everyone deserves freedom of movement became South Central LA's first Black-owned full-service bike shop in a generation.
Featured in Beyoncé's Homecoming, HBO's Insecure, Jay-Z's "Entrepreneur."
Everyone deserves to move through their city freely. We break down every barrier between our community and mobility.
We teach, we don't just fix. Our DIY culture empowers people to care for their bikes and themselves.
All ages, all backgrounds, all skill levels. If you have a bike or want one, you belong here.
We exist to serve South LA. Profits flow back into programs, equipment, and people.
Bikes are a climate solution. We make sustainable transportation accessible in the communities that need it most.
Rooted in the arts and culture of Leimert Park. Capoeira, DJ, art — bikes are just one part of who we are.
Ride On! featured in the landmark documentary celebrating Black excellence.
South LA's community bike scene featured in Issa Rae's celebrated series.
Featured as an example of Black entrepreneurship and community building in South LA.